Investco partnered with VCCP to launch “Think Rethink,” a fully integrated campaign positioning the brand as a strategic, solutions-driven partner, helping advisors and investors reframe the challenges they face every day.

As an official NCAA sponsor, the campaign debuted during peak March Madness with “Alley Oop,” starring breakout UConn freshman guard Braylon Mullins. The spot draw parallels between the quick thinking and split-second decision-makingseen on the court with the strategic challenges advisors and investors navigate every day.