Spectrum and Cox came together, making Spectrum the #1 Internet provider in America. Which meant millions of people in new markets were meeting Spectrum for the first time. So how do you make a great first impression to 12.3 million people? Easy.

You say Hi.

Built around one tiny word and one very big inflatable, our campaign introduced Spectrum to its newest neighbors across TV, social, OOH and more, as the brand expanded its reach to 70+ million homes and businesses across 45 states.